Get Your Brand In Front Of 250+ Australian Retail Buyers
We built Teelixir to 1,200+ retail stockists — not as distributors, but as brand owners. Now we share that same infrastructure, network, and know-how to help your brand reach 250+ retail stores, beauticians, PTs, and wellness professionals across Australia.
3-minute application • No upfront bulk orders • 12 units of each SKU, on consignment
We put your brand in front of these markets
Wholesale awareness. Real distribution.
They are two different things, and we sell them separately. Getting your brand seen by the wholesale market is not the same as getting it placed with a distributor. Here is exactly which one you are buying.
Wholesale awareness
Your brand in front of 250+ retailers every month for six months, plus beauticians, PTs and wellness professionals.
Does not deliver a distributor.
Real distribution
Six months of targeted pitching to suitable distributors, through relationships we already trade with.
Not a guaranteed listing.
Both
Both running together for six months — awareness builds while we pitch for distribution. Save $500.
Awareness and distribution, one programme.
Not just retail. Markets no distributor reaches.
Traditional distributors get your product on shelves and call it done. We do that AND open entirely new markets — beauticians, personal trainers, wellness clinics, and a growing ABN holder network that other distributors don't even know exist.
“We can't guarantee every retailer will reorder. What we guarantee is that your brand gets in front of 250+ buyers who would never have heard of you otherwise. The product does the rest.”
— Honest, because that's how trust works
A sales rep, or Brand Connections
The usual route into distribution is to hire someone to knock on doors. Here's what that actually costs, next to what we charge.
We only earn when you sell
Beyond the one-off fee it's 10% flat on purchase orders. No retainer, no monthly fee, no invoice arriving in a quiet month.
Your product joins an order that's already going
We already ship to these distributors — lower minimums, and a faster yes.
From application to exposure across our network
No cold calls. No trade show booths. No months of chasing buyers. Just apply, get approved, and watch your brand reach 250+ stores.
Apply in 3 minutes
Chat with Alex — our AI checks your margins instantly and qualifies your brand for the network. No forms. No waiting rooms.
Pricing validated
Our calculator verifies your wholesale margins work before you send a single unit. Transparent, instant, no guesswork.
Send your first stock, get onboarded
Once approved, send 12 units of each SKU on consignment — the same on every programme. You keep ownership until it sells; we store it, pick, pack and cover the freight out.
Exposure to 250+ retailers
We put your brand in front of our retail network and run targeted campaigns. Retailers that take it order on consignment, so you get paid monthly for what sells — unsold stock stays yours.
Exposure across the network starts quickly. Distribution is a six-month programme
Teelixir grew 12 → 1,200+ stockists. Ausganica: 85 retail deals in 6 months.
We don't just talk about growth — we've built and scaled brands ourselves through this exact network.
Teelixir
18 months
retail stockists (from 12)
340% wholesale revenue growth
“Brand Connections got us in front of retailers we'd been trying to reach for years. The ROI has been incredible.”
— Julze, Founder
Ausganica
6 months
retail partnerships
Launched into AU market from zero
“Their retailer database and targeted campaigns opened doors we didn't know existed.”
— Brand Owner
Your brand could be next
Join brands growing through 250+ retail stores, beauticians, PTs, wellness professionals, and our ABN holder network.
- Consignment — you own it until it sells
- 12 units of each SKU, every programme
- Markets no distributor reaches
Our brand ecosystem
The brands, distributors, and retailers connected through Brand Connections.
Partners
The brands we work with
Distributors
B2B platform
Retailers
Where products reach shoppers
Less than a trade show booth. Working for six months, not three days.
A trade show booth costs $5,000–$15,000 and reaches a few hundred buyers over three days. Then you pack up and go home. A fixed-scope six-month programme with us starts at $1,000 — and the work keeps running every week after the show floor has been swept.
ReachAwareness with wholesale buyers$1,000+GST · 6 months
What we do
- Priority inclusion in our monthly retailer EDM — every month for six months, to 250+ retailers. Priority means your brand sits at the top of the send, not buried at the bottom.
- Your own landing page on the partner website, linked from every send.
- Banner rotation across partner sites for the full six months.
- We handle the leads. Enquiries come to us, we answer them, we chase them.
- Inclusion in our retailer marketing campaigns as they run.
Stock, storage and freight
- 12 units of each SKU, up front, on consignment — you own it until it sells.
- We cover storage, pick and pack, logistics and outbound freight to the retailer.
- Small replenishment orders — we cover the freight on those too.
- Our fee is 10% flat on purchase orders. No retainer, no monthly fee — beyond the programme price we only earn when your product moves.
What you get back
- A monthly report: retailers emailed, opens and clicks, enquiries received, and sales out of your consignment stock.
- Brand portal access to watch it as it happens.
- Reach is a reporting service — we market, we sell through, we report. Distributor submissions are Breakthrough, not Reach.
If we decide to buy
- At the end of the six months — or earlier, if we ask — we may choose to buy outright. It's our call, not an obligation on either side.
- If we do: minimum $1,000 purchase order, 30 days end of month.
BreakthroughInto distribution$3,000+GST · 6 months
Setup and preparation
- We build the pitch before anything goes out: brand story, trade catalogue, wholesale and distributor pricing, margin structure, category fit, range plan.
- We identify which distributors and key accounts are genuinely right for your category — not a blanket send.
The pitching
- Multiple pitches to suitable distributors across the six months, using our existing relationships so the pitch reaches a buyer who will actually open it.
- We pitch when the right opportunity is in front of us — not a fixed quota of one a month. A well-timed approach to the right distributor beats a forced submission to a wrong one.
- Where a conversation opens up, we work it through rather than moving on to hit a number.
Stock — minimum commitment
- 12 units of each SKU, up front. We hold stock from the start — samples go out with pitches, and a distributor who says yes expects product to move immediately.
- On consignment. You keep ownership until it sells.
- We cover storage, pick and pack, logistics and outbound freight.
- Our fee is 10% flat on purchase orders. Nothing else on top of the programme price.
When a distributor comes on
- We work through the options with you — you ship to them directly, or we consolidate and handle the fulfilment.
- Which way it goes depends on the distributor, the volume and what suits your operation. That's a conversation, not a rule.
What you get back
- A six-month programme with monthly reporting, starting once preparation is done and the pitching is live.
- Each report carries progress notes — who we've approached, who's responded, what they said, and where each conversation sits — so you can monitor it without chasing us.
What it isn't
- Not a guaranteed listing. Nobody can sell you that. What's fixed is the six months of work, the preparation behind it, and a report every month.
MomentumBoth, combined$3,500+GST · 6 months
What we do
- Everything in Reach and everything in Breakthrough, running at the same time for six months.
- Awareness builds across the 250+ retailer list while we push for distribution — so when a distributor asks "is anyone stocking this?", the answer isn't no.
- Bought separately that's $4,000. Momentum is $3,500 — you save $500 and the two programmes feed each other.
Stock and reporting
- 12 units of each SKU, up front, on consignment — one holding covering both sides, not two.
- One monthly report covering retailer sell-through and distributor progress together.
- Same terms: we cover storage, pick and pack, logistics and outbound freight; our fee stays 10% flat on purchase orders, and nothing else on top of the programme price.
How the money works
Storage, pick and pack, logistics and outbound freight are covered inside the programme price — they don't come off your margin.
Runs under all three
Consignment, not purchase. You send 12 units of each SKU to start — on consignment, so you keep ownership until it sells. We store it, pick it, pack it and cover the freight out. You're not funding inventory sitting in someone else's warehouse.
3-minute application • Alex checks your margins instantly
Side by side
Sold separately
Add-ons
Standalone products, not programme extras. Buy one on its own, bolt it onto a programme, or run it years later — nothing here needs Reach, Breakthrough or Momentum to be live. Every price is the total for the term. All prices +GST.
Reach more retailers
Go deeper
The market you're already in. Every programme includes 250+ retailers — this is how you go past that. Sold in six-month blocks, matching the programme.
How many retailers see you each month, across six months. Pick the total you want — nothing to add up.
Banner rotation
Homepage rotation across partner sites for six months. Start any time — it doesn't have to line up with a programme, and it can keep running after one ends.
Retailer remarketing audience
Run your own Facebook and Google ads straight at our buyer audience — the trade, not the public. You control the spend; we license the list. You're advertising to people whose job is deciding what to stock.
Open a new market
Go somewhere new
A market you could never justify opening alone.
Where most brands find their next channel
New market discovery
A three-month programme into one market segment.
- Pick a market you've never sold into. We research the segment and work out whether your product genuinely fits it — before you spend anything else.
- We find the businesses and build you up to 500 named contacts.
- Five email sends into the segment across the three months, to generate brand interest and see what the market actually responds to.
- A market size report — how big the segment is, what it's worth, and whether it's worth your time.
- Monthly reporting throughout.
This is work that's rarely worth a brand doing for one segment on its own. That's the whole point of buying it from us.
Attaches to anything
1-to-1 outreach
Add it to any list, any market, at any point.
We work a list for you — tailored introductions, catalogues and follow-up. It isn't tied to one market or one programme: point it at a new segment we've just researched, at your own contacts, at retailers who opened but never ordered, or at accounts you've been meaning to call for two years.
Per 100 contacts
Add blocks as results come in
- Every enquiry that comes back is handled by Peter — 30+ years in business development. No cap on replies.
- Start with 100. Add further blocks of 100 at the same rate — scale what works.
Talk with Peter before you start
Before you agree to anything, you talk with Peter — so you can judge his experience for yourself. He'll give you an honest view on fit, but retailers make the final call: how many reply depends on how strongly your brand appeals to the trade.
Every question a cautious brand owner asks — answered honestly
Ready to get your brand in front of
250+ Australian retailers?
3-minute application. Alex checks your margins instantly. No upfront bulk orders. 12 units of each SKU, on consignment.
Teelixir grew from 12 → 1,200+ stockists • Ausganica: 85 retail deals in 6 months
Get in touch
Tell us about your brand or what you need help with. We review every enquiry personally and respond within 1–3 business days.